Ep14 Esther, Ruth, & Naomi Ferrell - 14 & 10-Year-Old Make $1,300 in 5 Months Selling Resin Earrings: The Faith & Hope Designs Story
Scott Groves
December 03, 2025
https://youtube.com/embed/XsM0_e4PNDU
Scott Groves sits down with Henderson's youngest entrepreneurs... 14-year-old Naomi and 10-year-old Ruth along with their mom, Esther.
These two girls are running a legit Etsy business called Faith & Hope Designs.
Selling custom resin jewelry, tic-tac-toe boards, and clay earrings that have shipped to Italy, Canada, and all over the US. In just 5 months, they've pulled in over $1,300.
Not bad for young entrepreneurs. Scott digs into how they started...
How they're managing 30+ orders a month...
And what happens when you accidentally get hooked on making pumpkin pie earrings that people can't stop buying.
Their mom, Esther, breaks down the backend...
The marketing, the Etsy fees (25%... ouch), and how she's teaching her daughters about margins, customer service, and not working for free.
You'll learn:
- How to start a handmade product business with ZERO experience
- How to use Etsy, Instagram, and Facebook to find customers (even internationally)
- Why you should let the MARKET tell you what to make (not your ego)
- How to price products so you're not just breaking even
- The importance of testing different products to see what actually sells
Scott keeps it real with these girls...
Telling them to raise their prices, hire their friends, and maybe aim for a Honda before the Porsche.
If you've got kids who want to start a business... or YOU want to start something on the side...
This episode shows you it's possible. Find all the show notes and links here: https://podcast.hendersonhq.com/14
Order your very own expressions of heartfelt artistry and meaningful connection here: https://www.faithhopedesigns.com Use code HENDERSONHQ for $10 off your order! And for a limited time, they have 25% off their entire website.
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Updated September 25, 2026 to reflect substantive changes.
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